(I found this topic idea here.)
How could schools use social media? I know how I would like my daughter's school to do it. Here is my vision:
Twitter: I would love it if the school used Twitter. Last Monday, before the storms hit our area, schools were dismissed early to ensure the students made it home safely. Luckily I found out about an hour before the dismissal (just happened to be near a television tuned to a local news broadcast, not common during my workday). I got the phone call from the school telling of the early dismissal eight minutes before school was let out. Also tweetable: upcoming events (socials, sporting events, picture day, report card day), lunch menus, and important notices from teachers.
Facebook: all of the above. Facebook also allows for a better interaction with the parents, and is more widely accepted than Twitter. Pictures from events can be added, too. A Facebook profile could also include the links to Skyward (parent site with our kids' grades, attendance, assignments, etc), the county website, and other links we can have trouble finding in a hurry.
Yes, the school has a website, but it is often difficult to find what I'm looking for on it, and it isn't updated regularly. Social media would go a long way in helping the school keep up with our new, faster-paced world.