K-Mart has caused quite a stir with their new holiday commercial for Joe Boxer. Television viewers are up in arms, saying it's indecent, inappropriate, and should be banned. Personally, I thought it was funny.
Is it suggestive? Certainly. Are the men covered? Definitely. Has the brand been known for being tongue-in-cheek? Always, especially before K-mart purchased it. But there are so many ads that are just as suggestive and even more sexual in nature. Why the fuss over this one? This commercial is for perfume.